The Minister-Designate for Tourism, Arts and Culture, Mr Mark Okraku-Mantey, has revealed ways to stop telenovelas from our television stations.
According to the veteran music producer, though is very difficult to do that but the only way is Ghanaian moviemakers should produce quality movies that can be exported to other parts of the world
He added that…..“Apart from passing the Broadcasting Law, the only way we can change that is to also up our game and then get to the standard that the Ghanaian ones won’t look below standard, and so we grow the tastes of our local series and promote them aggresively,”
ALSO READ : I find telenovelas with Twi voice overs very offensive – First Deputy Speaker
Answering how he will market art products digitally to the other part of the world, said the challenges that MTN Play, Deezer, and other digital marketing platforms went through has taught them a lesson to conduct proper consultations in order not to cause financial loss to the state.
In the meantime, the National Film Authority has put together measures to promote local movies through a local content committee.
It has also set out to find a name for the movie industry – something they believe will help the industry on the road to progress.
In April this year, the Presidential Film Pitch Series was launched at the Mövenpick Ambassador Hotel in Accra by the President, Nana Akufo-Addo.
The Presidential Film Pitch Series is a film activation programme in Ghana aimed at creating a platform for Ghanaian filmmakers with projects within the film ecosystem to engage investors, broadcasters, distributors, sponsors, and platforms around the world for potential opportunities.
