There are many article marketing strategies proffered by internet marketing consultants and coaches. The majority of these methods work – when consistently and systematically applied in the context of a strategic marketing plan. However, if you’re like many entrepreneurs and executives I meet, you want to know how to get the most leverage from your article marketing for the least amount of effort. The answer is to re-purpose your articles for online video marketing presentations.
The importance of online video today
Online video marketing is simply one of the most effective strategies for lead generation, prospect conversion and profit maximization on the internet today. Studies have shown that no other digital content format gets as much engagement and word-of-mouth buzz as informative, relevant (and partly entertaining) video content.
So what does this have to do with your article marketing?
The key is to convert your articles into online videos. By converting your article content into videos, you can literally explode the amount of traffic and influence you generate online without cannibalizing your previous efforts. By injecting personality and some entertainment value into your videos, you can harness the power of viral sharing online in ways that most articles can never do for you.
Why do videos work so well?
Videos work because people like people. People like to see other people in their authentic, individual state. As technologically developed societies move forward, I believe that heavy levels of technology-driven isolation makes people yearn for more human contact – a need that they reflexively seek to solve using the same technologies that may have created the need in the first place. Video fills this need to connect like few other methods of communication can.
3 Ways to Convert Your Articles into Video Content
1. Live video
There has never been a better time for creating live videos. Many newer laptops and notebooks come with embedded webcams. If your laptop doesn’t have one embedded, many good webcams can be bought for less than $50 dollars. If your budget is a bit bigger, you can invest in a “Flip” pocket camcorder at less than $120 dollars, a Kodak Zi8 (also a pocket cam) at $170, or even a full digital camcorder for less than $250 dollars. Make sure you get one that features “easy upload” in commonly available formats (Mp4).
Repurpose your article such that the core messages can be delivered within 1 to 4 minutes when converted to video. Studies have shown that online visitors viewership of videos drops precipitously after the four minute mark in general.
2. Screencasts and Recorded PowerPoint Presentations
Despite the potential benefits from increased personal branding, many people do not want videos of themselves plastered all over the internet. If this describes you, then you should probably consider creating video screencasts for distribution online.
Screencasts are videos created from recording your computer screen while you talk. They are very popular for software demonstration and tutorial videos. All you need is some screen recording software, a PowerPoint document outlining what you want to share, and your voice to deliver the content.
The most popular Screencast recording product out there is called Camtasia. Techsmith, the manufacturer of Camtasia also offers a free alternative called Jing that works very well but gives you less recording time (5 minutes maximum) and fewer bells and whistles than Camtasia. However, it works very well for the purpose of the strategy I’m advising here.
3. Animated Stories or Explanations
Yet another option is to create simple animations for which you convert your articles into a storyboard and write the scripts. You can do this on Xtranormal.com and then for a nominal fee you can publish your videos to YouTube, social bookmarking sites (StumbleUpon) and to your own website and then embed it to any html website you have access to.
Some excellent examples of animated stories or explanations can be found on AnimatedExplanations.com or the “Common Craft” explainer network (Google it).